Will Sutton

An Expert in Analytics that
makes data work for you

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AI for Analytics

AI · MCP Server

Tableau Public MCP Server

An MCP server that lets AI applications explore Tableau Public: profiles, workbooks, visualisations and workbook analysis, with no authentication needed.

View repo
Tableau Public MCP Server

AI · MCP Server

Tableau Public MCP Server

An MCP server that lets AI applications explore Tableau Public: profiles, workbooks, visualisations and workbook analysis, with no authentication needed.

View repo
Tableau MCP Starter Kit

AI · Repo

Tableau MCP Starter Kit

Chat with your data on Tableau Server — connect Tableau to LLMs via the Model Context Protocol.

View repo
Walkthrough on YouTube

AI · Video

Walkthrough on YouTube

Video explainers for each project — the why and how, not just the what.

Watch
Tableau Certified DA GPT

AI · Repo

Tableau Certified DA GPT

A custom GPT to help you pass Tableau's Data Analyst exam, with answer reasoning baked in.

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More AI for Analytics content

Data Visualisation

Closing the Youth Literacy GapIron Viz 2022 · Champion

Viz · Iron Viz 2022 Champion

Closing the Youth Literacy Gap

The championship-winning dashboard from Iron Viz 2022.

Open viz
RWFD · Diversity Scorecard

Viz · Tableau Public

RWFD · Diversity Scorecard

Interactive dashboard, published on Tableau Public.

Open viz
The Age of Olympians

Viz · Tableau Public

The Age of Olympians

Interactive dashboard, published on Tableau Public.

Open viz
Pokémon Colour Palettes

Viz · Tableau Public

Pokémon Colour Palettes

Interactive dashboard, published on Tableau Public.

Open viz
Interpreting Art · Iron Viz

Viz · Tableau Public

Interpreting Art · Iron Viz

Interactive dashboard, published on Tableau Public.

Open viz
More Data Visualisation content

Data Engineering

Engineering · Repo

Pokemon Yellow Legacy

Learning dbt by transforming a Game Boy save file. Yes, you can model a save file as a star schema.

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Pokemon Yellow Legacy

Engineering · Repo

Pokemon Yellow Legacy

Learning dbt by transforming a Game Boy save file. Yes, you can model a save file as a star schema.

View repo
More Data Engineering content

Enablement

Keynote · May 2026

Tableau Conference keynote

Building prototypes live on stage with Claude and Tableau.

Watch the segment
Tableau Conference keynote

Keynote · May 2026

Tableau Conference keynote

Building prototypes live on stage with Claude and Tableau.

Watch the segment
Spill the dbt

Training · Repo

Spill the dbt

dbt challenges and walkthroughs, from the basics through to the edge cases that bite in production.

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The Summer of SQL

Training · Repo

The Summer of SQL

SQL practice problems structured as a season-long course, for analysts moving toward engineering.

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Python Charmers

Training · Repo

Python Charmers

Python for analysts. The bits you actually use, ordered by what's most useful first.

View repo
Iron Viz

Talk

Iron Viz

What it takes to build a championship-level dashboard, and what competing taught me.

More Enablement content

Blog

Blog · Mar 2026

Upskill Your Team With Tableau Public MCP

Turn any published Tableau Public workbook into a tutorial: an AI model searches, downloads and reverse-engineers it into a step-by-step guide.

Read on The Information Lab
Upskill Your Team With Tableau Public MCP

Blog · Mar 2026

Upskill Your Team With Tableau Public MCP

Turn any published Tableau Public workbook into a tutorial: an AI model searches, downloads and reverse-engineers it into a step-by-step guide.

Read on The Information Lab
Coalesce 2025 Recap

Blog · Oct 2025

Coalesce 2025 Recap

dbt Fusion, the remote dbt MCP server and role-based agents: the announcements worth getting excited about as a dbt user.

Read on The Information Lab
Start Building AI Applications with the Tableau MCP Starter Kit

Blog · Sep 2025

Start Building AI Applications with the Tableau MCP Starter Kit

QuickStart guides and a starter kit for deploying Tableau MCP apps to the web or inside a dashboard, plus advice on governing AI access.

Read on The Information Lab
The Summer of SQL

Blog · Sep 2024

The Summer of SQL

Weekly challenges that bridge the gap from SQL tutorials to real-world projects, with walkthroughs and solutions.

Read on The Information Lab
AI + Data Viz: Can ChatGPT Help You Build a Viz in Tableau?

Blog · Oct 2023

AI + Data Viz: Can ChatGPT Help You Build a Viz in Tableau?

Testing whether an AI co-pilot makes vizzing faster, with prompts to follow along. Spoiler: it helps most in the analysis stage.

Read on The Information Lab
More Blog content

Hey, I’m Will

I’m an Expert in Analytics that makes data work for you.

I build things people actually use:

  • Engaging visualisations that turn raw data into insight and decisions, using Tableau
  • Engineered data applications that meet real user needs, with SQL, Python, dbt, LangChain and AI
  • Practical training and tutorials that upskill teams, through in-person sessions, YouTube and blogs
Will Sutton

A World Champion in Data Visualisation

Since 2013, I've been hooked on building data visualisations with Tableau. This passion has led to several career highlights:

  • Saved the BBC over £400k with one chart detailing the outcome of a planned project
  • Demonstrated the value of Data Science attribution models to WorldRemit stakeholders
  • Upskilled and enabled new and existing users at The Information Lab

In 2022, I travelled to Las Vegas to compete in the largest data visualisation contest globally, Tableau's Iron Viz competition. The final round involved presenting a 20-minute Tableau dashboard before a live audience of 5,000 and a global streaming audience.

Currently I am a Tableau Visionary, Tableau Ambassador, Co-host of the GamesNightViz Community Project, Leader of the AI + Tableau User Group, and 2022 Iron Viz Champion.

Will Sutton holding the Iron Viz 2022 trophy

Career timeline, Sep 2007 – Oct 2026

13 years in data & analytics

Sectors: 7 years in Finance, 4.5 years in Media & Broadcast, 4.25 years in Consulting. LinkedIn.

Let’s connect

Questions about anything on this page, or something you’ve seen elsewhere? Message me on LinkedIn and I’ll reply when I’m available. Prefer a more direct route? Reach out to your account manager at The Information Lab and they’ll help.