Will Sutton

Skills & Requirements Match

📊

Performance Marketing Analytics

Marketing analytics team at WorldRemit: CRM reporting, campaign dashboards, forecasting models. BBC Audiences: cross-media data analysis for senior managers.

CRM Attribution Forecasting

🛠️

SQL & Statistical Languages

Led SQL training revamp for 50+ consultants. R forecasting at WorldRemit. Founded Python learning platform at The Information Lab.

SQL Python R dbt

📈

Dashboarding & Automation

Tableau Certified Professional. VOTD tracker with 124K+ views. Automated ETL workflows at BBC. Alteryx & dbt pipelines.

Tableau Alteryx ETL dbt

🎯

Translating Data to Action

Presented COVID dashboard to division. Customer segmentation used by top 100 BBC employees. Retail strategy pitches.

Stakeholder Comms Presentations

🎮

Gaming Domain Passion

Co-host #GamesNightViz community. 20+ gaming visualizations: Zelda, Final Fantasy, Pokemon, Stardew Valley, Halo, Mario.

RPGs Strategy Community

🔬

A/B Testing & Experimentation

Statistical modeling at BBC and WorldRemit. Machine learning for data enhancement. Version control & reproducible workflows.

Statistics ML Git

Quest Log

2022 – Present

Data / AI Consultant

The Information Lab

Enabling companies to maximize Tableau value. Training delivery, dashboard builds, mentoring future speakers. Led SQL course revamp, founded Python platform. Currently expanding into Generative AI, MCP, LangChain, dbt.

2021 – 2022

Senior Data Analyst

WorldRemit — Marketing Analytics

CRM reporting dashboards via SQL, dbt, Tableau. Forecasting models with R for Brand team. Marketing analytics focus.

2017 – 2021

Senior Data Analyst

BBC — Audiences & Archives

Tableau reporting suite for BBC Online. COVID audience dashboard. Customer segmentation for top 100 employees. Cross-media data pioneering. Mentoring analysts.

2013 – 2017

Senior Analyst

Cerulli Associates

Twitter data mining project pitched to MDs. SEC 13F parsing with R. Lodestar data subscription management. Tableau data supplements for reports.